As the wet weather and darker days set in, it’s easy to feel pessimistic about the month of October. Sadly it means summer really is well and truly over, but it’s a great time of year for health brands to inspire the country to make wellbeing a priority.

The speed with which politicians and retailers have leapt on the bandwagon calling for the banning of plastic straws exposes how easy it is to change behaviour – when people can change easily.