Haliborange is a product that’s been around for several years – but not one that parents knew too much about. Focusing on making sure children are getting enough vitamins and minerals, coupled with the fact the Government also advises children should be taking a multi-vitamin as part of their diet – it seemed crazy the product wasn’t flying off the shelves.
So when Only Health was approached with the challenge of increasing sales we were only too happy to help.
During research to find the perfect product ambassador, we came across a post from mum and presenter Rochelle Humes, complaining about how difficult she was finding trying to get her daughter to eat her food. Together with nutritionist Shona Wilkinson we had our dream team.
We filmed them chatting in a kitchen, with Shona sharing kiddie-friendly recipes– as well as talking about the benefits of Haliborange. This was driven digitally though Haliborange and Rochelle’s own channels by organic and paid posts plus competitions.
We gifted mummy bloggers product, encouraging them top to write about their own family meal time struggles.
With Rochelle’s mass appeal and ever increasing media profile, we knew we could boost the campaign further with a solid press office drive.
The digital campaign saw 10 million impressions, 3.1 million reach as well as 629,000 video views and 7,000 competition engagements.
Our blogger gifting generated 12 blog posts and over 1,000 engagements.
Press Association, Hello Magazine, S Mag and Baby London all ran campaign-focussed interviews, securing a reach of over 4 million.