What we did

IMI Clinic is a state-of-the-art dental clinic specialising in the treatment of periodontal disease. Its founder Dr Francesco Martelli has spent more than 30 years researching treatment for the disease. Only Health was appointed to launch the clinic, and its revolutionary treatment Perioblast™, in the UK in spring 2016 – the company’s first international business move.

Introducing Dr Martelli and IMI Clinic to the UK, we drove a strategic launch campaign aimed at raising awareness and educating Brits on the symptoms of periodontal disease and associated health conditions. Through one-to-one media visits with national press and an exclusive launch event, we showcased IMI to the UK media trade and consumer.

We created Healthcare Professional programme and organised lectures to launch Perioblast™, as well as an event for local influencers and high net worth individuals close to the clinic.

RESULTS

Dr Martelli is positioned as a thought leader in the UK dental industry, leading the way with innovative treatment. Full page coverage was secured in national press including the Daily Mail and Mail on Sunday and further coverage was achieved across local TV channel Made in Leeds during primetime news broadcasts, extensive trade articles in the British Dental Journal and Oral Health magazines, and interviews in the Yorkshire Post. So far we have achieved a total reach figure of 453,179,060 and our launch event attracted more than 100.